Joe Cross has a good message about health. Eat healthy, natural, unprocessed food, mainly fruits and vegetables. If you so desire, you can turn them into a green juice, or a smoothie. Most people got that message from the first DVD he made. Joe, himself, was walking proof of the difference that could be gained in health by making better exercise and nutrition choices.
However, Joe (and probably many of his converts) found that losing weight was not as much of a challenge as keeping off the weight that had been lost. Joe is humble enough to chart how he experienced various personal pressures which led to him gain weight. The graph demonstrating this is effective and clear. And the message is effective and clear – Joe is a regular guy like the rest of us and he also has life’s challenges to cope with.
So, if keeping weight off is a problem, this second DVD sets out to provide some solutions. In a nutshell, there are three key things people should do: re-boot, avoid junk food and network. By re-boot, Joe means that people should return to the original concept of drinking only juice made from fruit and veggies, they should drink only water and they should not eat anything for at least three days. This helps to kick-start weight loss and gets people back on the bandwagon of consuming a raw, vegan diet.
In addition to the turn-around provided by the re-boot, Joe wants people to be aware that junk food can be consumed occasionally, but no more than that. He demonstrates through his own travel-oriented lifestyle that it’s possible to keep eating healthily even when away from home (Yet he admits, 30% of his diet is from ‘processed’ food). But he makes it clear that it’s when we make excuses for poor nutrition choices, aka junk food, that the pounds start piling on again.
The ‘ding’ of a message alert is an effective sound effect in this documentary. It’s used to demonstrate how connected Joe is to facebook messages and his twitter feed. For example, he sends out a twitter enquiry when he hits a new town to find out where he can go to get a good green juice. The filmmakers also spend time depicting those people, like Joe, who have networked with others for support through their quest to be healthier and thinner. These people manage to reach their goals and receive the support and encouragement of the reboot community. By contrast, people like Phil, (the truckie from the first DVD) who ended up alone and isolated, have fallen by the wayside and their weight has piled back on.
My major criticism of this DVD is that the editor was too generous is leaving in too much meaningless ‘ra ra’ footage of Joe. There are shots of Joe asking people gathered around him to raise their hands if they had done a 3 day, 5 day, 7 day, 9 day, 11 day fast. The length of the fasts goes on and on and on, and one wonders what the point of it is. As a viewer we do not benefit from seeing these enthusiasts raising their hands. There are scenes of Joe handing out shots of green juice and people saying ‘cheers’, there are shots of Joe asking random people to participate in his DVD and them refusing, there are shots of Joe asking people what their favourite food is, etc, etc … you get the picture, don’t you? The DVD should’ve been trimmed down by at least 20 minutes, but because it wasn’t, it too, feels as if it is carrying a bit of flab!
The target market for this DVD is pretty tightly defined: it’s aimed at converts to the reboot/juicer community. I can’t see the general public shelling out for this ‘follow-on’ message. If you’ve read this review, you’ve got the essence of the DVD, in a fraction of the time that the DVD takes to deliver the message.